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Elevating outcomes in B2B tech: understanding the role of a customer success manager 

Published Date
Author Ghianda Boykin

Woman with dark hair seated at a desk in a bright office, smiling at the camera. They wear glasses, a light blazer over a white top, and jewelry. The desk holds a computer monitor, keyboard, notepad, pen, smartphone, and tablet. Shelves with binders and plants are visible in the background, with natural light streaming through large windows.

When it comes to integration solutions and B2B technology, delivering a great product is only part of the equation. True success comes when customers achieve their desired outcomes. That’s where Customer Success Managers (CSMs) come in. 

At Axway, CSMs are …